Email - Others

  • Do
    • Have a Professional looking Email Address
    • Subject Line => Clear & Specific
    • Greeting => Formal & not Familiar
      • Position/ Gender/ Company/ Group
      • eg => Dear Director Lee, Dear Sir/ Madam, To Whom It May Concern, Dear Marketing Group
    • Email Text
      • Includes Main Message & all Necessary Details
      • Add a word of Thanks/ Appreciation
      • Focus on Precision
    • Closing => Keep it Short & Simple
      • eg => Regards, Manav Goyal (contact information)
    • Think about Culture => Consider your Reader
    • Use words that are neutral, and not forceful
  • Don't
    • make basic Writing Mistakes => Spelling, Grammar, Punctuation, Capitalization
    • Write Long Emails
      • Only include Essential Details
      • Remain Brief
      • Under 1/2 Paragraph & each Paragraph under 3/4 Sentences
    • Complain or Blame => make too many Requests
    • Send email without Reading or Checking
    • Use Passive voice
    • Use Words like => Must, Should, Demand, Require, Necessity
  • Brief
    • Being Cool => Original & Different => Being Yourself
    • Stick to your Own words & Message
    • Say only what is Needed
  • Clear
    • Be Precise & Logical
    • Include only Important information
    • Will it give you all the needed information ?
    • Is it easy to understand ?
  • Punctuation
    • Apostrophe
      • Possession => Manav's Laptop
      • Not in Contractions => can't, wouldn't
    • Exclamation point
      • Never be used more than once in professional emails
    • Commas
      • Read your message aloud and if you pause, that is where comma should go
      • For FANBOYS => for, and, nor, but, or, yet, so
      • Series or List
      • Geographical names
      • Dates => October 10, 2020
      • Titles in Names => Manav Goyal, Student
    • Dreaded Semicolon
      • Try to Avoid using this
      • Join parts of a series when some items in the series already include commas
    • Period => After every sentence unless it is a question
    • Quotation Marks
      • Don't use for Emphasis
      • Exactly what someone says => For Direct Speech
      • Try to avoid
    • Emoticons or Text Symbols
      • Do not use this
      • If you knew your reader well enough then you would not be sending an email
  • Capitalization
    • At the very beginning of anything you write, and right after a period to begin the next sentence
    • Proper Noun => Adjectives made by using Proper nouns
    • People and their titles => When referring directly to it => Not with jobs/occupation
    • Media titles => Books, Magazine, Newspaper, Movie => Don't capitalize prepositions if not at the beginning
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